Health drinks love to beat you over the head with complicated ingredients that are just confusing. And honestly, it’s exhausting. So we created a Vitaminwater brand campaign that gave people the comfort of knowing that what they are drinking is healthy and tastes great. It doesn’t have to be more complicated than that. Because there’s something good in it.

Big Night Out :15

Made at Wieden+Kennedy NY with Peter Jostrand, Gary Van Dzura, Matt Mulvey, and Dom Tunon