In early 2020, with people stuck on their couches, Wieden + Kennedy NY created an experimental social agency called BODEGA. Our first project was to remake McDonald’s social channels, injecting them with humor, culture, and internet weirdness.
During my two years with BODEGA, we brought Grimace out of retirement, collabed with BTS, J Balvin, and Travis Scott, relaunched the McRib, created an unhinged tone of voice, made the social media manager a central character to the plot, and tested the limit of what a brand could actually get away with. Here’s a sizzle reel of some of that work.
Awards
2022 Webby Awards - Finalist - Best Overall Social Presence
2021 Twitter Awards - Winner - Best Brand Presence
2021 Shorty Awards - Finalist - Best Brand Twitter
2021 Shorty Awards - Finalist - Best Brand Instagram
2021 Shorty Awards - Audience Honor - Instagram
Made at Wieden+Kennedy NY with Mike Vitiello, Courtney O’Donnell, Jade Smith, Mike Devine, Arzu Kir, Kiana Fernandez, and Dom Tunon