A certain seltzer company got offended over a few petty memes on Instagram. So while they tried to shut down the meme wars, we embraced them and created the first ever Chief Meme Officer for Bud Light Seltzer.

That’s right, we created a real, actual job at AB InBev, the world’s largest brewer, and released templates and brand assets onto social media for fans to apply by showing us their unique talents. In the end, we received thousands of applications and selected an all-star to lead a campaign of their own with the Bud Light Seltzer team.

Chief Meme Officer Case Study

Seltzer Slingshot :15

Bud Lake :15

Awards

2021 Shorty Awards - Gold - Instagram Presence
2021 Webby Awards - Finalist - Best Use of Online Media
2021 CreativeX Awards - Winner - Creative Use of Data

Made at Wieden+Kennedy NY with Mike Vitiello, Dom Tunon, Mike Devine, Alexey Novikov, and Mikhael Villegas