Verizon wanted to launch its new subscription hub, +play, in a way that showcased the tremendous range of entertainment housed within its app.
So we did it up at the Oscars, letting everyone know that the subscriptions you love are all together now.
Using AI, we filtered through a vast array of content libraries to pick a medley of dialogue, lyrics, visuals, and scenes from films, TV shows, language apps, workout videos, console games, and more. Then, using the famous Beatles’ track, “All together now”, we wove the sights and sounds into an energetic experience that everyone could enjoy.
Made at R/GA NY with Esther Lee, Ben Yabsley, Rene Van Wonderen, Daniel Barak, and Derek Green