Intuit wanted people to ditch their accountants and switch to TurboTax. So we wrote and filmed a classic 90s break-up music video, all about breaking up with your CPA. This is The Tax Break (UP).
The :30 spot starred none other than comedian Adam DeVine (Workaholics, The Righteous Gemstones) and aired across America during major broadcast events like Monday Night Football and Saturday Night Live. After hearing the catchy earworm, viewers couldn’t get enough. They continued to groove to the full song on Youtube, where it racked up more than a million views.
The Tax Break (Up) Extended Cut
Made at R/GA NY with Jacob Coutino, Rick Williams, Marcel Yunes, and Ryan O’Keefe