Intuit wanted people to ditch their accountants and switch to TurboTax. So we wrote and filmed a classic 90s break-up music video, all about breaking up with your CPA. This is The Tax Break (Up).
The :30 spot starred none other than comedian Adam DeVine (Workaholics, The Righteous Gemstones) and aired across America during major broadcast events like Monday Night Football and Saturday Night Live. Then we dropped the full-length song on YouTube, where fans racked up over a million views.
The Tax Break (Up) :30
The Tax Break (Up) Extended Cut Music Video
Made at R/GA NY with Jacob Coutino, Rick Williams, Marcel Yunes, and Ryan O’Keefe