TurboTax wanted to reach young tax filers. So we created a series of Fortnite games and launched a tournament that invited everyone to play for monetary rewards. Our tournament was streamed live on Twitch, engaging an audience with what they love, while also teaching them about something super boring… how to save money on their taxes with TurboTax.
Made at R/GA NY with Jacob Coutino, Spencer Cook, and Ryan O’Keefe