Hey I’m Mitch. And sometimes Mitchy.
I’m a Creative Director who gives your brand a heartbeat, leading teams to craft insight-driven campaigns people can’t stop talking about.
Some high-key highlights include:
Helping Heinz invent a ketchup Packet Roller so you never waste a drop.
Convincing Bud Light they needed a "Chief Meme Officer" to survive the pandemic.
Getting the whole world obsessed with Grimace again for McDonald's.
And writing an R&B breakup song for TurboTax about leaving your accountant.
Before advertising, I learned how to get things in the news by working as a reporter in the Middle East and Africa.
I once made a newsgame about Syria, based on my field reporting, which has been played by over a million people.
I also wrote a book about a Russian spy I met in New York (seriously). It’s on its way to becoming a Hollywood movie.
And I created a fake defense contractor called Mission Systems that went viral on Instagram. It’s since been optioned for TV.
I’m a born and raised New Yorker. I’ve modeled in Tokyo (lol). And at one point I was ranked in the top 1% of Overwatch players.
In my time off I like to ski, surf, climb, dive, code, game, and make music.
Curious about any or all of these things?
Hit me up. Let's go somewhere new.
mitchswenson1[at]gmail.com
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