In 2021, during lockdown, everyone was eating takeout.
And the world was running low on ketchup packets.
So we invented the Heinz Packet Roller to help savor every last drop.
It truly left a ketchup stain on culture.
Even Colbert had something to say about it.
We unveiled the year’s most important invention at the same the time as Apple’s iPhone Keynote.
And with an equally stunning video.
At long last, the ketchup crisis was kaput.
The world could finally buy the Packet Roller on heinzpacketroller.com for $5.70 (a nod to Heinz 57).
And it sold out in 2 days!
Which led to a bidding war on eBay…
Our 3D out-of-home in Las Vegas was just as innovative as our invention.
And across social media, HJ Heinz, our resident inventor, lauded his creation.
Awards
2022 Clio Awards - Silver - Branded Entertainment & Content
2022 Shorty Awards - Finalist - Integrated Campaign
2022 Webby Awards - Honoree - Integrated Campaign
2022 ACE Awards - Winner - Insight into Action
Made at Wieden+Kennedy NY with Mike Vitiello, Arzu Kir, Kiana Fernandez, Abby Page, Leeya Rose Jackson, Funmi Adejobi, Chase Zreet, Laddie Peterson, and John Parker