With mounting cuts to the EPA, it's more important than ever to get the word out about the dangers of ocean acidification. PADI, the Professional Association of Diving Instructors, is the leading certification program for scuba diving. It's also at the forefront of ocean advocacy. The #seaforyourself campaign is designed to get more people diving and engaged with ocean conservation.
Time Square Shuttle decals will bring riders underwater. The outside showcases the living environment, the inside a more sobering reality about rising ocean temperatures.
Construction equipment, representative of fossil fuel consumption, will act as aquariums showing bleached coral.
AUGMENTED REALITY APP
The #seaforyourself PADI app lets users visualize living coral systems close to their location. It also shows what those habitats would look like once local reefs have bleached due to rising ocean temperatures.