In March 2018, Everlane launched its first ever underwear campaign: Love Your Underwear

As a copywriter, I helped name and describe the products on their website and social media.  

I also worked on text hierarchies for The Under Line, the campaign's twin pop-up events in New York and LA.

It was cool. There were underwear vending machines. 

 

With Blair Pfander and Alex Applegate.